Inbound Marketing is a process developed by a company called HubSpot. This process is the art of attracting prospects with content like articles, infographics, blog posts, videos, newsletters, e-books, and social media. Inbound Marketing is not interruptive; it is the opposite of a television commercial. A person is looking for answers, to find information on how to solve a problem. Inbound Marketing is solving that problem with a well thought out answer. The purpose of Inbound Marketing is to convert prospects into customers, through building trust with the information you’re supplying.
Find-O-ability is the keyword!
People entering words and phrases into a search engine query are entering keywords. These are the problems and questions people have that they are looking for answers and solutions. You as a marketer need to know the above information from your customer’s point of view.
By Wendy Danko
If the public can't find your website or that article you worked so hard on, they can’t read it either. A well thought out marketing strategy is what you need to get traffic to your site or blog.
Search Engine Marketing (SEM) is a process that helps search engine spiders find your site. Keywords and keyword phrases, also known as long tail keywords, are the words customers’ type into the query box so search engines can find what they need. Search engine companies, like Google, rate these words according to how popular they are and if they are coming from an authoritative source. There is a lot of information the search engine companies look for when ranking for listing on Search Engine Results Page (SERP). The information ranking system changes almost every day without any announcements. Read over your content and see what keywords already exist. Make a list of what you think are keywords. Then do some research to find out what competitors are using for keywords and phrases. Maybe there are a few you could work into your content. Do not copy competitor’s content, make it your own, and give credit when it is someone else's idea. Keep a list and update it often. Refresh content as needed to keep it current. As you work through this process, you will become more accurate and develop a list of keywords that give your site that higher ranking.
Content Marketing is information provided online to help consumers understand the why, how, and what for a problem without promoting a brand directly. The content should be helpful and engaging. It is useful information provided through online services like social media, blog posts, and websites. This content should set a tone for your brand.
©2017 Wendy Danko, WenKo llc LLC