How Can SEO Help Your Business?
WenKo is a trusted SEO company located in Minneapolis, MN, where you can find answers to your questions about Search Engine Optimization.
"Since working with Wendy I have been extremely excited about the new opportunities she presents. She is quite passionate about her work and her clients. Her professionalism and attentiveness to figuring out the solution are unprecedented. I highly recommend her."
–David Marion, The Life Recovery Coach
Search engine optimization (SEO) will give your website the power it needs to attract the right customers.
SEO works 24 hours a day, 7 days a week, 365 days a year.
Paid ads (PPC) stop running.
Through particular technics and tactics, your website will become a powerhouse with SEO.
SEO will lead to more business when you are consistent with your efforts. Your search engine rankings will move up, and your web traffic will continue to grow, and over time your business will grow.
Here are a few benefits SEO will bring to your business.
Creates a better user experience for your customers
Grows the customer base that you can measure through ROI
Create more sales that you can measure through ROI
Creates higher conversion rates that you can measure in your analytics
Local SEO sends more customers to a location or site
Builds brand awareness through high-quality content
Builds credibility through high-quality content and backlinks
Is a strategy that will keep building your business for years to come
The main take away is you can measure your SEO efforts to see how to improve along the way. SEO is a good investment for your bottom line.
How long does it take to get to number one?
This question is the most asked question when talking to a new client. The answer depends on you and what you are willing to do to move up in the rankings.
Ahrefs did an inhouse study to see how old the average Top10 ranking pages were. The answer they came up with is an average of two-plus years old, and the ones that were in the number one position averaged three years old. In the same study, they found that less than one percent of pages were less than one year old. Five-point seven percent of the pages they looked at were in the Top10 after one year
"The SERP is clearly dominated by "old" pages." –Ahrefs
What the Ahrefs study did show is that 95% of new pages did not get to the Top10 position within a year.
I refer to this study only to encourage you to keep working on your SEO and high-quality content because it does take a while for search engines to "see" it and index it. There is no fast solution. Knowledge and hard work can speed up the process if you are willing to invest in both.
One thing people get wrong about SEO is the timing. SEO is a long-term strategy and not a one and done project. Be prepared for a long-term strategy. One to two months is not enough time to see changes working in your favor. Eight to twelve months you will see grows in your analytic numbers.
Understanding Search Engine Optimization
SEO has many parts to it, and some parts can get quite complicated, so be careful to get the right help when you need it.
An SEO professional will:
Optimize each web page for the best results.
Check and improve site speed.
Optimize photos and artwork.
Improve rankings over time.
Keep your website up to date with changing algorithms.
Find website errors that need fixing and fix.
Keep your keywords current.
Keeps an eye on and research competitors.
Keeps an eye on the analytics and send you reports.
Encourage updates to content to keep it fresh.
Make sure your pages get indexed on the major search engines.
Work on backlinking to your high-quality content.
Do the research and work necessary to keep your website in excellent condition.
Could website errors be holding you back?
If you don't know and understand how website optimization works, you may never know there is a problem or change in traffic patterns. Algorithm changes could also mean the death of your website if you're not careful. There are ways to deal with or combat these changes through monitoring and reporting.
But, before you try "doing" optimization on your own or hiring a professional, you should understand the basics of SEO. As the saying goes, "knowledge is power." Don't let other people have the upper hand when it comes to an understanding of how the internet and search engine optimization work.
An audit will uncover errors.
When you have an audit done for your website, you will get a search engine ranking score. When the score is low, you know there is worked to be done.
Fixing the errors found in your audit report is essential. When the site is not functioning, maybe it has broken links, this creates a poor user experience. Broken links create a poor user experience (UI or UX), which creates a lower ranking score for your website. Poor rankings will never get your site to page one of the search engine results page (SERP).
The number one thing that should happen after an audit is fixing the problems the report uncovered.
If you follow the rules that Google has given, you will have a better chance at ranking on Search Engine Results Pages (SERPs.) But you're not finished, the audit is just the beginning. You will be working on content topics, keywords, measurements, and the lists go on. To rank well for placement in organic searches, you will be testing different strategies regularly.
The most important thing you should always have in mind is the customer. Everything thing you do will customer-focused. The search engine comes second.
There are two kinds of SEO, on-page, and off-page.
On-page SEO sets your site up with a good foundation for each page on your website. On-page SEO would be checking your pages for errors with an audit. Fixing all of the mistakes is essential if you want your pages to rank well in search engines.
Next, each page should have its focus on a subject. Make sure you are supplying different content on each page. Make sure the content is of the highest quality possible.
Both of these items, fixing SEO problems and content, are critical to the success of your site. When your pages are set up correctly, search engines will notice, and good rankings will follow.
Keep in mind that SEO takes a while to get everything in order on search engines. Nothing happens fast. But this is the best way to succeed online, and over time it will pay for itself.
Off-page SEO is the promotion of the site and its pages. An SEO campaign might include landing pages, social media ads, other PPC ads on different search engines like Google or Bing and on social media, like Facebook and LinkedIn. An off-page campaign could also include a separate email campaign. A great deal of planning will go into these efforts.
A campaign will have a specific goal or objective. For example, maybe you want to increase leads by 15% over a month. How would you go about doing this? Be realistic in what you hope to accomplish.
As you can see, there is a difference in the types of SEO.
With both forms of SEO, you can target the right people, customers who are interested in what you have to offer with the content you provide. On-page SEO, when set up correctly, will bring you better results in the long run than costly PPC.
If you have any questions about SEO or Content Marketing, please contact WenKo with questions.