Minneapolis Search Engine Optimization (SEO) Services

Search Engine Optimization works 12/7/365

Wendy Danko at WenKo LLC Will Help Your Business Grow Using SEO Best Practices.

What is SEO?


SEO (Search Engine Optimization) is a form of marketing that focuses on building traffic to a website—re-enforcing the technical, content, and keyword phrasings to make a website search engine friendly. SEO is a time-consuming, long-term project that all companies need to promote their business on the World Wide Web to get the attention they need from people looking for their products and services.

Search engine optimization (SEO) will give your website the power it needs to attract the right customers.


Some people may think SEO is the mysterious unknown thing that can get visitors to your website. But SEO is NOT magic. Instead, SEO is a marketing technique that understands how the web page works, how search engines work, and how visitors search for your products and services. Online marketing starts with SEO and website analysis.

Measure SEO results with your website analytics, and watch your site grow.

By measuring Keywords Usage, Traffic, Market Share, Brand, and Product Awareness, you will be able to get firm knowledge of your website's visitors.

SEO is organic searching useful with search engines. Using different technics your website will become a powerhouse for your business. SEO will lead to more business when you are consistent with your efforts. Your search engine rankings will move up, and your web traffic will continue to grow, and over time your business will grow with new and returning visitors.

SEO is...

  • Strategies that will keep building your business 24/7/365.

  • Checking for errors with a website analysis and then correcting the mistakes.

  • Checking for site speed and improving the speed.

  • Researching and using the phrases your visitors use.

  • Tracking keywords and phrases as they change.

  • Making sure keywords are used in all the right places and not stuffed.

  • Placing snippets and schema to help search engines understand the web page.

  • Helping create content so your visitors can solve a problem.

  • Helping create more leads and sales.

  • Creating a better user experience because visitors find what they want.

  • Helping grows your customer base and creating return visitors. 

  • Helping generate higher conversion rates with the right call-to-action on every page.

  • Building credibility with links that support your content.

  • Analytics that supports how business is building.

  • Researching competition.

  • Creating links on-page and off-page.

  • Indexing web pages on search engines.

  • Setting up analytics and checking progress.

  • SEO is a never-ending process that improves web pages.

The main take away; SEO is a sound investment for your bottom line.

SEO is many things, and your website needs it.

How long does it take to get to number one?


This question is the most asked question when talking to a new client. But, of course, the answer depends on you and what you are willing to do to move up in the rankings.


Ahrefs did an in-house study to see how old the average Top 10 ranking pages were. The answer they came up with is an average of two-plus years old, and the ones in the number one position averaged three years old. The same study found that less than one percent of pages were less than one year old. Five-point seven percent of the pages they looked at were in the Top 10 after one year.


"The SERP is clearly dominated by "old" pages." –Ahrefs

The Ahrefs study showed that 95% of new pages did not get to the Top 10 position within a year. 

I refer to this study to encourage you to keep working on your SEO and high-quality content because it takes a while for search engines to "see" it and index it. Unfortunately, there is no fast solution. However, knowledge and hard work can speed up the process if you are willing to invest in both.

One thing people get wrong about SEO is the timing. SEO is a long-term strategy and not a one-and-done project. So be prepared for a long-term strategy. One to two months is not enough time to see changes working in your favor. However, in eight to twelve months, you will see growth in your analytic numbers.

Understanding Basic SEO


Basic SEO has many parts to it, and some parts can get quite complicated, so be careful to get the right help when you need it.  

An SEO professional will:

  • Run an SEO report and website analytics.

  • ​Optimize each web page for the best results.

  • Check and improve site speed.

  • Optimize photos and artwork.

  • Improve rankings over time.

  • Keep your website up to date with changing algorithms.

  • Find website errors with website analysis and then fix them.

  • Keep your keyword phrases current.

  • Keep an eye on and research competitors.

  • Set-up analytics.

  • Keep an eye on the analytics and sends you reports.

  • Encourage updates to content to keep it fresh. 

  • Make sure your pages get indexed on the major search engines.

  • Work on backlinking to your high-quality content.

  • Do the research and work necessary to keep your website in excellent condition.

  • Place snippets and schema mark-up.

  • Set your site up for success!

Could website errors be holding your site back?


If you don't know and understand how website optimization works, you may never see a problem or change in traffic patterns. However, algorithm changes could also mean the death of your website if you're not careful. There are ways to deal with or combat these changes through monitoring and reporting.

But, before you try "doing" optimization on your own or hiring a professional, you should understand SEO. As the saying goes, "knowledge is power." So, don't let other people have the upper hand when it comes to an understanding of how the internet and search engine optimization work.

A website analysis or audit will uncover errors.


When you do a website analysis, you will get an estimated search engine ranking score. When the score is low, you know there is worked to be done.  


Fixing the errors found in your audit report is essential. When the site is not functioning, maybe it has broken links, creating a poor user experience. Broken links make a poor user experience (UI or UX), which creates a lower ranking score for your website. Poor rankings will never get your site to page one of the search engine results page (SERP). 

The number one thing that should happen after an audit is fixing the problems the report uncovered.

If you follow Google's rules, you will have a better chance at ranking on Search Engine Results Pages (SERPs.) But you're not finished; the audit is just the beginning. You will be working on content topics, keywords, measurements, and the lists go on. To rank well for placement in organic searches, you will be testing different strategies regularly.

The most important thing you should always have in mind is the customer. Everything you do will be customer-focused. The search engines come second.

There are two kinds of SEO, on-page, and off-page.


On-page SEO

On-page SEO sets your site up with a good foundation for each page on your website. On-page SEO would be checking your pages for errors with an audit. Fixing all of the mistakes is essential if you want your pages to rank well in search engines.


Next, each page should have its own focus or subject and include its own set of keyword phrases. Then, make sure you are supplying original content on each page. Finally, make sure the content is of the highest quality possible.


Both of these items, fixing SEO problems and content, are critical to the success of your site. When your pages are set up correctly, search engines will notice, and good rankings will follow.


Keep in mind that SEO takes a while to get going. Nothing happens fast. 


Off-page SEO

Off-page SEO is an online marketing technic that promotes the site and its pages. An SEO campaign might include landing pages, social media ads, and other PPC ads on different search engines like Google or Bing and social media, like Facebook and LinkedIn. An off-page campaign could also include a separate email campaign. A great deal of planning goes into these efforts.

A campaign will have a specific goal or objective. For example, maybe you want to increase leads by 15% over a month. How would you go about doing this? Be realistic in what you hope to accomplish.


As you can see, there are different types of SEO.


With both forms of SEO, you can target the right people, customers who are interested in what you have to offer with the content you provide. On-page SEO, when set up correctly, will bring you the best results in the long run.

If you have any questions about SEO or Content Marketing, don't hesitate to contact WenKo with questions. 

What People Are Saying About Wendy Danko at WenKo LLc


"I am extremely happy with the logo work that WenKo did for our company. Wendy took the time to get to know who we are and what we do, before starting the design.


During development, Wendy solicited input and encouraged us to be involved in the design process. 


The result is a logo we are excited about. Seiyso Technologies has found a trusted and valued partner, in WenKo, LLC. "

– Basilio Diaz, President Seiyso Technologies

"Wendy created my initial website, my Google [My Business] website, and now manages my SEO.  She's great at explaining the technical to this leadite.  And Wendy is a pro at catching the small things that make a big difference."

-Ann Agrimson

Fireside Healing

"The Thrivent Financial New Hope Group contracted Wendy Danko of WenKo LLC to provide services for our office website. The ideas and suggestions that we received from Wendy were thorough, insightful, and she not only helped us she also gave us the resources and knowledge to make our website spectacular.
WenKo is a service that I would recommend to anyone that is struggling or needs help with any marketing or design ideas and help!"

Thrivent Financial® 
New Hope, MN

"Since working with Wendy I have been extremely excited about the new opportunities she presents. She is quite passionate about her work and her clients. Her professionalism and attentiveness to figuring out the solution are unprecedented. I highly recommend her." 

–David Marion

"Because I enjoy the problem-solving aspects of Search Engine Optimization (SEO), I spend most of my working hours helping companies who want and need my expertise.


I have always enjoyed graphic design, and I still work with clients that ask for my graphics expertise. My experience in the graphics field is extensive, from print design to web page design.


I am always up for a challenge. Contacting me with your website problems would make me happy."


– Wendy Danko at WenKo LLC