Minneapolis Search Engine Optimization (SEO) Services

Search engine optimization (SEO) will give your website the power it needs to attract the right customers.

 

Some people may think SEO is the mysterious unknown thing that can get visitors to your website. But SEO is NOT magic. Instead, SEO is a marketing technique that understands how the web page works, how search engines work, and how visitors search for your products and services. Online marketing starts with SEO and website analysis.

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Measure SEO results with your website analytics, and watch your site grow.

 

By measuring Keywords Usage, Traffic, Market Share, Brand, and Product Awareness, you can get firm knowledge of your website's visitors.

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SEO is organic searching for helpful information with search engines. Using different technics your website will become a powerhouse for your business. SEO will lead to more business when you are consistent with your efforts. Your search engine rankings will increase, your web traffic will continue to grow, and your business will grow with new and returning visitors.

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SEO is...

• Strategies that will keep building your business 24/7/365.

• Checking for errors with a website analysis and then correcting the mistakes.

• Checking for site speed and improving the speed.

• Researching and using the phrases your visitors use.

• Tracking keywords and phrases as they change.

• Making sure keywords are used in all the right places and not stuffed.

• Placing snippets and schema to help search engines understand the web page.

• Helping create content so your visitors can solve a problem.

• Helping create more leads and sales.

• Creating a better user experience because visitors find what they want.

• Helping grows your customer base and creating return visitors. 

• Helping generate higher conversion rates with the right call-to-action on every page.

• Building credibility with links that support your content.

• Analytics that supports how business is building.

• Researching competition.

• Creating links on-page and off-page.

• Indexing web pages on search engines.

• Setting up analytics and checking progress.

• SEO is a never-ending process that improves web pages.

The main take away; SEO is a sound investment for your bottom line.

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SEO is many things, and your website needs it.

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Understanding Basic SEO

 

Basic SEO has many parts, and some can get quite complicated, so be careful to get the right help when you need it. 

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An SEO professional will:

• Run an SEO report and website analytics.

• ​Optimize each web page for the best results.

• Check and improve site speed.

• Optimize photos and artwork.

• Improve rankings over time.

• Keep your website up to date with changing algorithms.

• Find website errors with website analysis and then fix them.

• Keep your keyword phrases current.

• Keep an eye on and research competitors.

• Set-up analytics.

• Keep an eye on the analytics and sends you reports.

• Encourage updates to content to keep it fresh. 

• Make sure your pages get indexed on the major search engines.

• Work on backlinking to your high-quality content.

• Do the research and work necessary to keep your website in excellent condition.

• Place snippets and schema markup.

• Set your site up for success!

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Could website errors be holding your site back?

 

If you don't know and understand how website optimization works, you may never see a problem or change in traffic patterns. However, algorithm changes could also mean the death of your website if you're not careful. There are ways to deal with or combat these changes through monitoring and reporting.
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But before you try "doing" optimization or hiring a professional, you should understand SEO. As the saying goes, "knowledge is power." So, don't let other people have the upper hand when understanding how the internet and search engine optimization work.

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A website analysis or audit will uncover errors.

 

Fixing the errors found in your audit report is essential. When the site is not functioning, maybe it has broken links, creating a poor user experience. Broken links make a poor user experience (UI or UX), which creates a lower ranking score for your website. Poor rankings will never get your site to page one of the search engine results page (SERP). 

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The first thing that should happen after an audit is fixing the report's uncovered problems.

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If you follow Google's rules, you will have a better chance of ranking on Search Engine Results Pages (SERPs.) But you're not finished; the audit is just the beginning. You will work on content topics, keyword phrases, measurements, and more. To rank well for placement in organic searches, you will be testing different strategies regularly.

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The most important thing you should always have in mind is the customer. Everything you do will be customer-focused. The search engines come second.

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There are two kinds of SEO, on-page and off-page.

 

On-page SEO

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On-page SEO sets your site up with a good foundation for each page. On-page SEO would be checking your pages for errors with an audit. Fixing all of the mistakes is essential if you want your pages to rank well in search engines.

 

Next, each page should have its focus or topic and include keyword phrases. Then, make sure you are supplying original content on each page. Finally, make certain the content is of the highest quality possible.

 

Both of these items, fixing SEO problems and content, are critical to the success of your site. Search engines will notice when your pages are set up correctly, and good rankings will follow.

 

Keep in mind that SEO takes a while to get going. Nothing happens fast. 

 

Off-page SEO

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Off-page SEO is an online marketing technique promoting the site and its pages. An SEO campaign might include landing pages, social media ads, and other PPC ads on search engines like Google or Bing and social media like Facebook and LinkedIn. An off-page campaign could also include a separate email campaign. A great deal of planning goes into these efforts.
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A campaign will have a specific goal or objective. For example, maybe you want to increase leads by 7% over a month. How would you go about doing this? Be realistic about what you hope to accomplish.

 

As you can see, there are different types of SEO.

 

With both forms of SEO, you can target the right people and customers interested in what you offer with the content you provide. On-page SEO, when set up correctly, will bring you the best results in the long run.

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If you have any questions about SEO or Content Marketing, don't hesitate to contact WenKo with questions.