I have always enjoyed the problem-solving aspects of the graphic design industry. For over 20-years website design has been a significant part of my career.
About 6-years ago, I started to focus on Search Engine Optimization (SEO). The problem-solving for SEO is more challenging than graphic design, which is why it has become the main event in my office these days.
My challenge now is to demystify SEO for you and your website.
– Wendy Danko at WenKo LLC
Wendy Danko at WenKo LLC is devoted to helping websites succeed through SEO.
My hope is you will find value in the content on each webpage. Whether you do your own SEO or you have a professional SEO, with this information you will be able to make better decisions when it comes to SEO.
Some of the information can be very technical so I have added links to sites that explain the topic in more depth.
SEO is like a giant puzzle. When it is done the right way it is good. When it is done the wrong way your site will suffer. All the pieces need to be aligned to make the right picture.
What is SEO?
SEO is a strategy with certain technicians and tactics that help websites attract the right visitors.
The lists on this page give a brief look at what SEO is about, what it is not, and who should consider learning more.
SEO covers a lot of ground and can get quite complicated at times. What you might not know is SEO is an on-going project that will need work for the life of your website. The search engines we used today are run on everchanging algorithms. When an algorithm changes, it might affect the strategy you use on your website. The funny thing about most of these algorithm changes is that most of them are implemented without the public ever knowing. In other words, they are not announced, and the search engines don't tell you about their algorithms to protect their patents. Search engines add new algorithms, and you may or may not know it was done, and it could affect your website, good or bad.
So you ask, how do I know if there is a problem?
Well, if you don't know and understand how SEO works, you may never know there is a problem or change in traffic patterns. Algorithm changes could also mean the death of your website if you're not careful. There are ways to deal with or combat these changes through SEO monitoring and reporting.
But, before you try "doing" SEO on your own or hiring a professional, you should understand the basics of SEO. As the saying goes, "knowledge is power." Don't let other people have the upper hand when it comes to understanding how the internet and search engine optimization work.
Over the next few months, this very website, wendydanko.com, will be making some changes to make it more user-friendly and better organizing. That should be a hint to you and your website to check the page flow and organization of your content. We need to please the consumers of our content to have a winning website.
If you have any questions about SEO or Content Marketing, please email me your question or blog ideas. What we ultimately what to do is understand the SEO process to make our websites work better for our businesses.