Search engine optimization (SEO) improves a webpages' ranking in search engine results pages (SERPs). The higher a webpage ranks, the more visible it is to potential customers.
There are many reasons why companies need SEO.
First, it can help to increase website traffic. When a website ranks higher in SERPs, it is more likely to be seen by people searching for the company's products or services. Being seen can lead to an increase in sales and revenue.
Second, SEO can help to improve brand awareness. When people see a website that ranks high in SERPs, they are more likely to trust that company and its products or services. Attention can lead to a positive brand reputation and increased sales.
Third, SEO can help to generate leads. When people click on a website that ranks high in SERPs, they are more likely to be interested in the company's products or services. This can lead to an increase in leads and potential customers.
Fourth, SEO can help to improve conversion rates. When a page has been optimized, search engines can understand the contents and will send the right people to that page. When directed to an optimized page, people are more likely to convert into customers. This can lead to an increase in sales and revenue.
Fifth, SEO can help to improve customer satisfaction. When people find a website that ranks high in SERPs, they are more likely to be satisfied with the company's products or services. This can lead to repeat business and increased sales.
Overall, SEO is an important marketing strategy that can help companies to increase website traffic, improve brand awareness, generate leads, improve conversion rates, and improve customer satisfaction.
There are many different aspects to SEO, but some of the most important include the following:
Keyword research identifies the keywords people use to search for your company's products or services. Once you know what keywords people are using, you can optimize your website content and titles for those keywords.
On-page SEO refers to optimizing your website's content and structure. On-page SEO includes using the right keywords, creating high-quality content, building internal links, plus more.
Off-page SEO refers to optimizing your website's visibility outside your website. Off-page SEO includes building backlinks from other websites, participating in social media, and submitting your website to directories.
SEO is a complex and ever-changing field, but it is essential for any company that wants to succeed online. By understanding what SEO is about, you can make better decisions to improve your website's ranking in search results and attract more customers.
Wendy Danko is an SEO and Web Design Consultant at WenKo LLC. A design background has its perks, especially regarding website design and SEO. Wendy is determined to help every one of her clients improve their website with SEO. With website improvements, her clients have uncovered new leads to grow their client base.