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On-page SEO

A Guide to On-Page SEO

This guide aims to help you understand on-page SEO. With a solid understanding, you'll better grasp how your web pages rank on search engines.

The Web Page Foundation

Web designers, marketers, business owners, and entrepreneurs find their online presence improves with on-page SEO.

On-page SEO techniques enhance crawlability for search engine indexing. Once indexed, your customers can more easily find your products and services. However, indexing problems can reduce your visibility. Regular audits and analytics help keep your web pages crawlable, identify errors, and guide improvements.

Unchecked web pages can cause indexing issues, leading to search engine warnings or even de-indexing. Regular audits help solve these problems, ensuring smooth operation.

Keyword Phrase Research

Keyword phrase research is essential for creating compelling content. It helps identify successful terms and generates new content ideas. Use the exact words your customers use, avoiding industry jargon. Analyzing competitors' keywords can improve your chances of ranking higher.

Content

Provide content that your customers seek, using their language. Educate them and address their questions. Please don't assume they understand every aspect of your product or service. Aim to be the expert in your field by offering valuable information through written content, guides, infographics, videos, and more.

HTTPS is Essential

HTTPS stands for Hypertext Transfer Protocol Secure, indicating that your site is secure. Google now requires websites to be secure for better ranking. Without HTTPS, your site might get a warning label and fail to be indexed.

Meta Titles are Crucial

Meta titles are critical for both visitors and search engines. They should include your keyword phrase near the beginning, be 50 to 60 characters long, and be unique to each page's topic.

Robots.txt

A Robots.txt file guides search engines on how to interact with your website. It can restrict access to certain pages, like login pages, from being indexed. Use Robots.txt for pages you want to exclude from search results but not for deleted pages. Note that not all search engines read Robots.txt files.

Site Structure

Your site structure is vital for both search engines and users. A simple structure can help indexing. Please keep it simple to ensure search engines can easily navigate and index your site.

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