Create Quality Webpage Content
Updated: Feb 20
1. FIND OUT
Who are the people in your niche?
2. SOLVE THE PROBLEM
What are the questions your audience is searching for?
3. DO THE RESEARCH
When you do the research, you will find ideas for keyword phrases and topics for content ideas.
4. CREATE BUYER PERSONAS.
Create one, two, or more to study your audience. When you write out a clear definition based on real research, you begin to form a picture of the customers in your niche.
What is SEO?
SEO is a process, when implemented the right way, helps search engines find your website. When you follow the search engine guidelines, your site will find success.
1. Search engines want your content to be high quality and relevant to the subject on the web page. Search engines analyze your content using artificial intelligence and keyword phrases, among many other factors. Choose your topic for each web page carefully. When conducting your keyword research, pay attention to search volume and the keyword efficiency index (KEI), and you will find the subjects people are searching for in your niche.
According to Neil Patel in his article SEO Copywriting: How to Write Content For People and Optimize For Google, the number one ranking factor in Google is quality.
2. Search engines will measure how many quality links are pointing to your page. Quality links are also a ranking factor on search engines.
3. Copywriting for SEO is about understanding your audience than writing content for your audience. Choosing keywords words, and phrases that support the subjects of your webpages encourages search engines to send your audience to your webpage.
An SEO copywriter will understand search engines and how they work.
First, let’s be clear:
Write for people first.
Write for search engines second.
High-quality content is your aim.
Copywriters that focus on these three things, in that specific order, along with creativity, create copy that brings people to their sites. Creating content that is compelling, credible, and optimized for search engines makes a great end-user experience. These happy users will then share on social media building inbound links. Google views these shares as relevant, and this can improve your ranking on their search engine.
Your content should be formatted for easy readability and be up to date.
Use your relevant keywords on the web page where they fit the best. Each web page will have its own set of pertinent keyword phrases.
1. Headline: You should have a keyword phrase in your headline. There should be only one main headline (h1) for the web page.
2. Sub-headline: You should have several sub-headlines (h2) throughout the page announcing the different sections. Try to include your keyword phrase in one subhead. People skim copy and sometimes only read the sub-headlines. Make them count!
3. Introduction: Your introduction should be compelling, with your target keyword phrases included. Tell your audience what they are about to read. Get them interested in reading the entire article.
4. Body-copy: Don’t overload your copy with keywords. Use the keywords a few times near the bringing of the article. Once or twice in the middle should do it as I told one client “sprinkle” keywords throughout your body-copy.
5. Conclusion: You should have a roundup or take-away summing up the article and include keywords.
6. Call-to-action: You should have a call-to-action above the fold, in the middle, and at the end of the article. Write something intriguing that will get the reader to take action. The word “contact” in a button will not do the trick. Get creative. Include a keyword if relevant.
7. Photo naming: You need to make sure you name your photos to help search engines understand what the picture is. Don’t just leave the numbers from the camera or the title for the stock photo for the name. Rewrite those numbers and stock photo names to match your purpose of the page. For example, if the picture is for a Puppy Sitting in a Cup and the name it came with is 12345.jpg, change it to Puppy-In-A-Cup.jpg.
7. Photo Alt Text: These serve two purposes, 1. Photo alt text tells the search engine what the photo is about and 2. People with voice readers can understand what the picture is. Write a short description with a keyword that supports the purpose of the page.
Writing for Search Engine Results Page (SERP)
1. Meta Title: should be less than 72 characters to avoid the cut-off. Place keywords and phrases near the beginning of the meta title.
2. Meta Descriptions: give more details about the page to entice the searcher to click. Meta descriptions should be 150 to 160 characters, including spaces, for desktop and 113 characters, including spaces, for mobile. Include keywords that support the meta headline.
People are researching and want useful information to make better buying decisions.
Understanding your customer is vital. Please focus on the problem they are trying to solve. A buyer persona will help you know your customers better.
Using the right, researched keywords throughout your content will help search engines connect your audience to your website. Remember, quality is needed when writing the content with your keywords and phrases.
Proofread, cite your sources, and don’t plagiarize.
Setting Your Website Up For Success!