Updated: Sep 13
Infographics are a fantastic tool to help your customers understand your products and services. Make sure you do include these 9 things.
Headline: The main idea that will draw the reader into the infographic. Make it short but descriptive.
Introduction: An infographic needs a short paragraph to introduce what the reader will find or learn. Make it one or two sentences.
Subheadlines: Short descriptions for each section. Keep it short.
Descriptive Text: Words that the reader uses and understands under each subheadline.
Structure: The layout and design should lead the reader through the graphic areas.
Proofreading: Nothing says unprofessional than bad grammar and misspellings. You can NOT skip proofreading.
Visuals: Add images and photos that support the information in each section or graphics that direct the reader through the page.
Branding: Your company branding will tell the reader who you are. Include your logo and a link to your website. Add copyright information if needed.
SEO: The search engines will not understand the infographic because the end product will be a graphic. Make sure SEO is applied using alternative text.
When done well, infographics will bring people to your website and or store. In addition, infographics will increase business by providing information customers want to make a buying decision.
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About the Author
Wendy Danko is an SEO Consultant and Web Designer at WenKo LLC. A design background has its perks, especially regarding SEO and website design. Wendy is determined to help all her clients understand and improve their SEO and website design. As a result, her clients have uncovered new leads to grow their client base with website improvements.